The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...

“We started to articulate this idea that a brand is a promise wrapped in an experience inside a memory,” explained Shakir Moin, president of marketing at Coca-Cola North America, in a reworking of ...

The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...