您是否全面了解自己和竞争对手的广告在世界各地的表现？ 根据尼尔森发布的《2024 年度营销报告》，72% 的全球营销人员预计未来一年的广告预算将会增加。但是，更多的媒体支出意味着在本已竞争激烈的媒体环境中更激烈的 ...

2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。

美国的消费者人口结构正在迅速发生变化。您需要了解当地的消费者是谁，以及他们的独特行为和动机。尼尔森斯卡伯勒的消费者洞察力为您提供了解当今不断变化的消费者所需的详细信息，无论他们身处哪个市场或行业。

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and navigating privacy.

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U ...

Als weltweit führendes Unternehmen in den Bereichen Audience Insights, Daten und Analysen gestaltet Nielsen die Zukunft der Medien durch die genaue Messung dessen, was Menschen hören und sehen.

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.